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A Fresh Logo for GBR is Unveiled.
The UK government has unveiled the visual identity for GBR, marking a key move in its plans to take the railways back into state hands.
A National Palette and Historic Emblem
The new branding showcases a Union Flag-inspired colour scheme to represent the Union Flag and will be applied on locomotives, at railway stations, and across its online presence.
Interestingly, the symbol is the iconic double-arrow logo presently used by National Rail and first introduced in the 1960s for the former state operator.
The Implementation Strategy
The rollout of the branding, which was developed by the department, is scheduled to take place over time.
Passengers are expected to begin spotting the newly-branded trains on the UK rail network from next spring.
Throughout the month of December, the branding will be displayed at key stations, like Manchester Piccadilly.
The Path to Nationalisation
The legislation, which will allow the formation of Great British Railways, is presently making its way through the Parliament.
The administration has stated it is bringing back into public ownership the railways so the service is "owned by the people, operating for the public, not for profit."
The new body will consolidate the operation of train services and tracks and signals under a unified structure.
The government has said it will unify 17 various bodies and "reduce the frustrating administrative hurdles and accountability gap that has long affected the railways."
Digital Services and Current Ownership
The launch of Great British Railways will also include a new mobile application, which will allow customers to see schedules and reserve tickets free from surcharges.
Disabled passengers will also be able to use the app to arrange assistance.
Multiple franchises had previously been nationalised under the previous administration, including Southeastern.
There are currently seven operating companies now in state ownership, accounting for about a third of rail travel.
In the past year, c2c have been nationalised, with additional operators likely to follow in the coming years.
Ministerial and Sector Response
"The new design is not simply a new logo," said the Transport Secretary. It symbolises "a fresh start, shedding the issues of the past and concentrated completely on delivering a proper public service."
Rail leaders have acknowledged the pledge to improving services.
"The industry will continue to collaborate with all stakeholders to facilitate a seamless changeover to the new system," a representative added.
Clarence Scott
Elara is a passionate esports journalist with over a decade of experience covering major gaming events and trends.
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