A bulky Pacific bluefin tuna made headlines at the Toyosu fish market this Monday, securing a unprecedented bid of 510.3 million yen ($3.2m; £2.4m) during the venue's first auction of the new year.
The winning bid for the 535-pound fish came from the parent firm of a well-known sushi restaurant group, which manages outlets domestically and overseas.
"An inaugural tuna heralds good luck," commented the company president, a regular bidder at the yearly January sale.
Dubbed the Tuna Tycoon, this entrepreneur is noted for submitting high bids for premium bluefin tuna at these high-profile new year auctions.
Following the auction, the successful bidder told the press that he was "astonished at the winning bid," adding, "I believed we would be able to buy it a little at a lower price, but the price soared rapidly."
This new acquisition exceeds his previous historic purchases:
Despite once saying that he thought he "bid too high," he has now gone on to break his personal record another time.
The inaugural auction at the Tokyo fish market is traditionally associated with exceptionally high prices. In the prior year, the first tuna was purchased for 207 million yen by a different culinary group, which stated the fish would be available at its locations across Japan.
The high-energy energy at the fish market during these pre-sunrise auctions has become a major spectacle in Tokyo. Monday's auction, which commenced around 05:00 local time, was equally bustling.
The extremely valuable tuna was shortly thereafter processed for patrons at the entrepreneur's sushi establishments shortly after the auction was finished.
"I sense like I've begun the year in a auspicious way after tasting something so auspicious as the year gets underway," shared one elated diner.
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Clarence Scott
| 03 Mar 2026
Clarence Scott
| 03 Mar 2026